A paper by Specially Appointed Professor Yuko Hiramatsu and Professor Atsushi Ito of the Faculty of Economics wins the Best Paper Award at an international conference

A paper by Professor Yuko Hiramatsu and Professor Atsushi Ito of the Faculty of Economics has won the Best Paper Award at the 14th ICAEIC-2025 (International Conference on the Integration of Advanced Engineering and ICT).

This conference was held at the Sydney campus of Melbourne Institute of Technology from February 10th to 13th, 2025, where the Specially Appointed Professor Yuko Hiramatsu presented the paper.

■Title of the Paper
“From Sightseeing to Gazing at the Place -For Developing an Application for Cultural Elements in Nikko-”

■Comment from the Specially Appointed Professor Hiramatsu
Examining specific cases in Nikko, one of the most popular destinations for foreign tourists, we focused on the linguistic landscape as a touching point between local peoples and tourists. Based on the research, we are planning to develop an application that cultivates cultural awareness and fosters respect for the local area. Recently, our world demands to handle massive information accurately and rapidly. However, our paper pointed out the importance of understanding and accepting the cultural difference that cannot be translated. The empirical results point out that it is important people should perceive scenes subjectively.