社会科学研究所Management Strategies of Multinational Corporations In Asian Markets

1.Management Strategies of Multinational Corporations in Asian Markets

Edited by Yoshiaki TAKAHASHI
Minoru MURATA
Khondaker M. RAHMAN
Publishied by Chuo University Press
Copyright 1998 by The Institute of Social Sciences Chuo University
Price ,500

- Preface -

1.Flows of Foreign Direct Investment in Some Selected Asian Countries

K.M Rahman,
Y.Takahashi
and
M.Murata

Introduction

Global Trends in Foreign Direct Investment

Inward FDI

Outward FDI

Factors Influencing FDI

Conclusion

2.Direction and Problems of Basic Strategies of Japanese Multinationals in East Asia

Yasuo Okamoto

The Strategic Implication of Direct Investment in Asian Market by Japanese Companies

Types of Strategy and Policy of Ownership of the Japanese Firms in East Asia

Competitive Advantage of Japanese Subsidiaries in East Asia

Basic Strategy and Competitive Advantage

Level of Competitive Advantage,Basic Strategy and Policy of Ownership of Japanese Companies in East Asia

Delegation of Authority to Local Subsidiaries and Their Level of Discretion

Strategy-Competitive Advantage-Implementation of Stra

3.Strategies of European Corporations Toward the Asia-Pacific Market

Sung-Jo Park

Introduction

Asia Strategies of European Big Corporations:Global Differentiation

Asia Strategies of European Middle-sized Corporations:Global Segmentation

(Niche Strategy)

Examples

Asia Strategies of Small Firms:Global Segmentation (Brand Strategy)

Summary and Conclusion

4.Taiwanese Small Transnationals in Southeast Asia:Networking across Borders

Tain-Jy Chen

Introduction

Startup Concerns

Local Partners

Relations with Local Chinese Communities

Labor Relations

Concluding Remarks

5.Competition,Context and the Use of Japanese Management Technique :Brazil and India Compared

John Humphrey

Introduction

Transferring Organizational Technologies

Speed of Diffusions of JMTs

Restructuring Management

Teamworking

Conclusion

6.Japanese Direct Investment and Technology Transfer in Thailand

Anupap Tirarap

Introduction

The Development of Thailand's Manufacturing Sector

Foreign Direct Investment (FDI) and Japanese participation

Conceptual Framework

An Analysis of Firm Behaviour

Technology Transfer

Management Transfer

Skill Transfer

Production Transfer

Conclusion

7.Hybrid Factories in East Asia:The Japanese Production System in NIEs and ASEAN countries

Hiroshi Itagaki

Introduction

Hybrid Configuration in Taiwan and Korea

Hybrid Configuration in Three ASEAN Countries

Plant Operating Perfomance

Significance and Problems

Conclusion

8.Corporate Management in German Companies in East Asia:
Similarities and Differences in Parent-Company Control in Japanese and Chinese Subsidiaries

Brij N.Kumar
and
A.Susanne Esslinger

Introduction

Control and Performance

Influencing Factors of Control:Environment

Influencing Factors of Control:Corporate Characteristics

Summary and Concluding Discussion

9.An Enpirical Study Linking Performance with Integration Strategy and
National Environment in the IC Industry

Po-Young Chu,
Gwowen Shieh
and
Shiang-Ming Miaw

Introduction

Literature Review

Methodology

Results

Conclusion

10.Japanese,European, and U.S. Auto Manufacturers' Strategy for Asia:
With an Emphasis on Automobile Production in China

Masayoshi Ikeda

Introduction

The Intensification of Chinese Auto Industry and Cooperation with Foreign Manufactures

Effective Business Strategy to Nuture Auto Parts Industry

Foreign Auto Manufacturers' Strategy for the Chinese Auto Parts Manufacturers

Conclusion

11.Localization Strategy of a European Firm in the Chinese Market:
The Case of Shanghai Volkswagen-From the Chinese Perspective-

Chunli Lee

Introduction

The System of “Big Three,Small Three & Mini Two”and the Passenger-Car Market

Localization Policy

The Production System of Auto Makers:The Shanghai-VW Model

Conclusion

12.Globalization of the Korean Automobile Industry:The Case of Daewoo Motor

Kim Wan-pyo

Introduction

Diversification of Export Markets and FDI

The Strategic Feature of Globalization

Conclusion

13.Establishment of International Standards:
Focus on Financial Aspects of Japanese Foreign Direct Investment in Asian Countries

Masumi Kishi

Introduction

Bachwardness in Internationalization and the Low Rate of Passing Down Earning

Adaptability of Japanese-Style Management

International Standards and Regulations

Some Proposals

14.Stages of Social Values,the “Price-Industry-Flow”
Syndrome,and Technology Transfers in East Asia

Terutomo Ozawa

Stages-of-Social-Values Paradigm

Why Individualism Can Be a Drag on Competitiveness

Assembly-based Industries and Collective Values

Birth of the Toyota System and the Japanese Paradigm

The “Price-Industry-Flow”Phenomenon:An Irony of Successful Neomercantilism

Dilemmas of Technology Transfers(Transplanation of the Japanese Paradigm)

15.Euro-American Companies and Japanese Companies in Asia:
Which are Preferred for What Reason?

Shigeto Sonoda

Introduction

Data and Hypotheses

General Trends of Preference in Asia

Asian Diversity in Comparative Perspective

Summary and Discussion

16.“Catching Up”:Adaptive Entrepreneurship and Economic Development in Asia

Cheah Hock Beng

Introduction

Indicators of Catching up in Asia

Adaptive Entrepreneurship and the Process of Economic Development

Forms of Adaptive Entrepreneurial Strategies

Adaptive Entrepreneurship and the Process of Economic Diversification,

Structural Change and “Catching up”in Asia Conclusion

17. Management Strategies of Multinational Corporations in Asian Markets:
Summary,Issues and Areas for Further Study

Y.Takahashi and K.Rahman

Summary

Issues

Areas for Further Study

Appendix

List of Contributors