企業研究所
Case Studies of International Marketing and International Business
19 "Case Studies of International Marketing and International Business"
(Edited by The Institute of Business Research Chuo University 2000年12月刊、158ページ、定価 2,500円)
Ⅰ | Ford Motor Corporation Case Study | Norman Coates |
Ⅱ | AT&T Case Study | Norman Coates |
Ⅲ | The New Bell Atlantic From Regional Player to Global Competitor | Nikhilesh Dholakia Ruby Roy Dholakia |
Ⅳ | Case Study:XEROX Competitor | Eugene M. Johnson |
Ⅴ | Compaq Computer Corporation | Robert Comerford Mark Frankel Joshua Giuliano Johannes Husin Alan Owens Jennifer Tzamos |
Ⅵ | Competitive strategy for high-tech products : a case study of Toshiba's portable PC's in the U. S. market |
Toshihiko Miura |
Ⅶ | The Growth Strategy of Kyocera Corporation | Shoichi Hayashi translated by Shun-itsu Nakasako |
Ⅷ | The Growth Strategy of OMRON Corporation | Shoichi Hayashi translated by Shun-itsu Nakasako |
Ⅸ | Nintendo: Mario as a Symbol of Little Giants | Akihiro Nagao |
Ⅹ | The Growth Strategy of Bandai Co.,Ltd. | Shun-itsu Nakasako |