企業研究所

Case Studies of International Marketing and International Business

19 "Case Studies of International Marketing and International Business"

(Edited by The Institute of Business Research Chuo University 2000年12月刊、158ページ、定価 2,500円)

Ⅰ Ford Motor Corporation Case Study Norman Coates
Ⅱ AT&T Case Study Norman Coates
Ⅲ The New Bell Atlantic From Regional Player to Global Competitor Nikhilesh Dholakia
Ruby Roy Dholakia
Ⅳ Case Study:XEROX Competitor Eugene M. Johnson
Ⅴ Compaq Computer Corporation Robert Comerford
Mark Frankel
Joshua Giuliano
Johannes Husin
Alan Owens
Jennifer Tzamos
Ⅵ Competitive strategy for high-tech products
: a case study of Toshiba's portable PC's in the U. S. market
Toshihiko Miura
Ⅶ The Growth Strategy of Kyocera Corporation Shoichi Hayashi
translated by Shun-itsu Nakasako
Ⅷ The Growth Strategy of OMRON Corporation Shoichi Hayashi
translated by Shun-itsu Nakasako
Ⅸ Nintendo: Mario as a Symbol of Little Giants Akihiro Nagao
Ⅹ The Growth Strategy of Bandai Co.,Ltd. Shun-itsu Nakasako