企業研究所Case Studies of International Marketing and International Business

19 "Case Studies of International Marketing and International Business"

(Edited by The Institute of Business Research Chuo University 2000年12月刊、158ページ、定価 2,500円)

Ford Motor Corporation Case Study Norman Coates
AT&T Case Study Norman Coates
The New Bell Atlantic From Regional Player to Global Competitor Nikhilesh Dholakia
Ruby Roy Dholakia
Case Study:XEROX Competitor Eugene M. Johnson
Compaq Computer Corporation Robert Comerford
Mark Frankel
Joshua Giuliano
Johannes Husin
Alan Owens
Jennifer Tzamos
Competitive strategy for high-tech products
: a case study of Toshiba's portable PC's in the U. S. market
Toshihiko Miura
The Growth Strategy of Kyocera Corporation Shoichi Hayashi
translated by Shun-itsu Nakasako
The Growth Strategy of OMRON Corporation Shoichi Hayashi
translated by Shun-itsu Nakasako
Nintendo: Mario as a Symbol of Little Giants Akihiro Nagao
The Growth Strategy of Bandai Co.,Ltd. Shun-itsu Nakasako