国際経営学部

【Faculty of Global Management】On May 29th, 2024, Dr. David Marutschke from Osaka University of Economics, gave a lecture at the Marketing class (course instructor: George Wang)

On May 29th, 2024, Dr. David Marutschke, an Associate Professor in the Faculty of Business Administration at Osaka University of Economics, gave a lecture at the Markerting class at GLOMAC (course instructor: George Wang).

He has a robust academic background, with a doctorate in Japanese Studies. His research and academic contributions include numerous presentations at international conferences and a range of publications focused on customer experience management, quality management, and the impact of digital transformation on the automotive industry. Dr. Marutschke's work is highly regarded, and he actively participates in academic discussions, contributing to the understanding of serviceology and consumer studies.

In his speech titled "The Evolution and Future of Marketing," delivered on May 29, 2024, Dr. Marutschke explored the dynamic landscape of marketing from its traditional roots to contemporary advancements. He discussed the evolution of marketing from Marketing 1.0, which was product-driven, to Marketing 6.0, which emphasizes immersive and collaborative experiences. Dr. Marutschke highlighted the significant impact of digital transformation on marketing practices, including the use of AI tools for content creation, customer service, and automation in various industries. He also addressed the challenges marketers face in the digital age, such as managing vast amounts of customer data, ensuring consumer privacy, and overcoming skepticism towards new technologies.

Students responded enthusiastically to Dr. Marutschke's speech, appreciating his insightful and comprehensive overview of the marketing field's evolution. They found his explanations of new marketing trends and digital transformation particularly relevant and enlightening. His discussion on the integration of AI and automation in marketing provided valuable practical knowledge that students felt would be beneficial for their future careers. The audience also valued Dr. Marutschke's emphasis on understanding customer needs and creating value, which resonated with their studies and aspirations in the field of business administration. Overall, students left the session with a deeper understanding of modern marketing challenges and opportunities.